Discover Local Fashion

Explore independent, sustainable Australian brands that are creating thoughtfully designed pieces you won’t see everywhere.

Brand of the Month

Born in Byron Bay, Spell is a bohemian style Australian brand with sustainability at its core.

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Curated sustainable fashion brands from across Australia

Brand of the Month

Spell

Byron Bay, NSW

Meet Spell, an independent Byron Bay label known for its bohemian-inspired aesthetic and commitment to doing fashion differently. Founded by sisters Elizabeth and Isabella Abegg, Spell has grown from a small local label into a globally recognised name. As a certified B Corp with a clear sustainability roadmap, the brand focuses on lower-impact materials and ethical production.

Why LocalBorn?

THE PLACE TO DISCOVER INDEPENDENT AUSTRALIAN BRANDS CREATING FASHION MORE RESPONSIBLY

We make it easier to shop more responsibly by doing the research for you. Every brand on LocalBorn is carefully selected for their commitment to sustainability, quality, and ethical practices. Fashion isn’t perfect, but we promise transparency and honesty. So you can make informed choices that feel right to you. 

By supporting local designer you’re also discovering unique, well-made pieces you won’t see anywhere else. Clothing designed with care, made to last, and chosen to reflect your personal style not mass trends.

We believe you shouldn’t have to choose between style and values. 

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We’re always on the lookout for independent Australian brands our community would genuinely love. If you create high-quality pieces and care about sustainability and ethical production, we’d love to hear from you!

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