Spell

Modern bohemian womenswear.

Natural Fibres
Spell is a Byron Bay based fashion label known for its relaxed, bohemian aesthetic and flowing silhouettes. The brand creates womenswear and a smaller range for children, with a focus on soft fabrics, vintage inspired prints and loose shapes. Spell publishes detailed sustainability reports and has shared a public roadmap outlining its environmental and social goals through 2025. Noting that the next set of targets has not yet been publicly updated. While it is straight sizing, customer reviews often note that certain relaxed styles can accommodate bodies up to an AU 18 or 20, depending on cut and fabric. Spell positions itself as design led, committed to transparency, responsible materials and ethical production.
Byron Bay, NSW
Sizes 4 – 18
Est. 2009
$$$$
Manufactured in: Multiple locations across Peru, India and China.

Certifications

B Corp
Climate Active (Carbon Neutral)
GOTS – Global Organic Textile Standard

Meet the Founder(s)

Sisters Elizabeth Abegg and Isabella Pennefather started Spell as a creative outlet shaped by their shared love of vintage fashion, art and travel. In 2009, Isabella was selling handmade jewellery at local artisan markets in Byron Bay. Elizabeth soon joined her, and together they began creating small runs of clothing to sell alongside the jewellery. Demand grew steadily through the markets and later online. As the brand grew, a customer question about where the clothing was made prompted the founders to begin a more intentional sustainability journey that has since shaped how Spell operates.

Brand Values

People

Spell has been a Certified B Corporation since 2024. The brand publicly lists all Tier 1 manufacturing partners (referring to the final garment factories that cut and sew the clothing). And traces most of its supply chain beyond this stage and reports that almost all production partners are mapped.

More than half of its final stage production is covered by recognised ethical audit standards, including SMETA, SA8000, BSCI and WRAP. These audits assess areas such as working conditions, health and safety, hours, wages and worker rights. Spell’s Code of Conduct aligns with the International Labour Organisation’s core principles, which prohibit forced labour and child labour. 100% of their Tier 1 partners have signed this code of conduct. Spell ensures some workers in the final production stage are paid living wage although this is not verified across the entire supply chain. Spell publishes an annual Modern Slavery Statement and states it has not identified cases within its supply chain to date.

The brand also partners with Fair Trade artisan groups, including SETU in India. These projects support traditional craftsmanship and provide paid work through certified Fair Trade initiatives.

Environment

Spell prioritises lower impact materials across most of its collections. In 2024, 90.4% of total fibres used were classified as preferred fibres. These include GOTS certified organic cotton, linen, hemp, and certified wood based fibres such as LENZING™ ECOVERO™ and TENCEL™ Lyocell. A growing share of materials comes from recycled or regenerated sources, including recycled cotton and recycled synthetics used where durability or performance is required.

The brand has introduced several initiatives to reduce waste and resource use. Spell Salvage allows customers to return garments for repair, reuse or recycling, while reSpell supports resale and longer product life. Spell also partners with rental platforms to encourage shared ownership.

On the production side, the brand uses digital sampling and digital printing, which reduces fabric waste, water use and chemical inputs compared to traditional methods. Spell is Climate Active certified carbon neutral for its business operations (Not including supply chain. Product level emissions are still being measured).

They release yearly impact reports for those wanting further information.

Animals

Spell does use leather and wool. These make up under 5% of the brand’s total fibre use.

Spell states that all leather is sourced from Leather Working Group (LWG) certified tanneries, which assess environmental and chemical management in leather processing. Wool used by the brand is primarily Responsible Wool Standard (RWS) certified, which covers animal welfare and land management practices.

Spell doesn’t seem to use exotic animal skins.

Is This Brand Right For You?

Perfect For You If...

  • You value trasparency from brand. Including detailed sustainability reporting.
  • You like relaxed, bohemian inspired styles.
  • You gravitate towards flowy silhouettes, especially for spring and summer.
  • You don’t mind paying more for for design and brand ethos.
  • You want quick shipping within Australia and a good refund policy (for full priced items)

Might Not Be Right If...

  • You want a vegan brand (Spell does sell leather accessories).
  • You prefer heavier weight garments or winter focused pieces year round. 
  • You have a limited budget for everyday basics.

Location

Byron Bay Flagship Store
15 Browning St, Byron Bay NSW, Australia

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