HoMie’s entire business model is built around social impact. As a social enterprise, 100% of profits are reinvested into programs that support young people affected by homelessness.

The brand runs several initiatives, including its VIP Days, Pathway Alliance program, and retail training opportunities. These programs provide participants with job readiness skills, work experience, and pathways into employment. The focus is on long-term outcomes rather than short-term aid. Since 2015, HoMie says has donated more than  supported more than 4,177 young people. With 84% of Pathway Alliance graduates remain in meaningful work or further education 12 months after the program.

HoMie previously released collections made entirely in Melbourne, with a focus on end-to-end local and ethical production. Today, the brand works with Maker & Co., a Sydney-based organisation that supports ethical sourcing. Most pieces are produced in Shandong Province, China. HoMie states that its final production stage is audited under Sedex Members Ethical Trade Audit (SMETA) standards, covering labour conditions, health and safety, and business ethics. While this provides some level of assurance at the manufacturing stage, there is still limited visibility across the broader supply chain and deeper labour practices.