Gem The Label

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Feminine, whimsical designs made to order

Made in Australia

Made to Order

Natural Fibres

Deadstock Fabrics

Gem The Label is an Australian womenswear brand creating soft, feminine pieces designed for both everyday wear and special occasions. The brand operates on a made-to-order model, with some pieces offering custom sizing for a more personalised fit. Sustainability is a core focus, with the brand using natural fibres, low-impact dyes, and sourcing from Australia wherever possible.

Sydney, NSW

Sizes 6 – 18

Est. 2021

$$$

Manufactured in:

Certifications

OEKO-TEX: MADE IN GREEN

Meet the Founder(s)

Gemma Irvine founded Gem The Label after studying design and deciding to pursue her own label. She started the brand from her bedroom and quickly growing form there. From the start, she wanted to move away from fast fashion and create pieces in a more sustainable and ethical way. The brand reflects her personal style, with a focus on feminine design and thoughtful production.

Brand Values

People

Gem The Label produces its garments locally in Australia. The brand operates on a small scale with a hands-on, founder-led approach.

Materials are sourced locally where possible, helping to keep the supply chain shorter and more transparent. The brand also uses certified and traceable inputs, including OEKO-TEX Made in Green fabrics. These certifications cover both environmental and working condition standards.

Environment

Gem The Label operates on a made-to-order and small batch model, helping to reduce overproduction and minimise waste. The brand follows a no-waste approach, keeping fabric offcuts and repurposing them into dedicated zero-waste collections.

Material choices are a strong focus. The brand uses mainly natural fibres, deadstock fabrics, and/or recycled materials. All fabrics are certified by OEKO-TEX Standard 100 and Made in Green. This means they are tested for harmful substances and produced in environmentally responsible and ethical facilities. Fabrics are sourced from Australia where possible, supporting local supply and reducing transport where feasible.

Attention extends to smaller components. Elastics are biodegradable and made from organic cotton and natural rubber. Threads are made from TENCEL lyocell (wood pulp) produced in a closed loop system. This pulp is FSC-certified, meaning it comes from responsibly managed forests. The brand also uses natural dyes, including logwood (tree bark) and cochineal (small insects).

Animals

The brand does not appear to use animal-derived materials in its garments. However, it does use cochineal dye, which is derived from insects.

Is This Brand Right For You?

Perfect For You If...

You love soft, feminine, and romantic styles
You prefer slow fashion and made-to-order pieces
You want the option to customise fit, including adjustments to length or waist on selected styles.