Purpose-led denim focused on ending modern slavery and human trafficking through employment
Outland Denim’s strongest focus is its social impact. The brand was built to provide safe, fairly paid employment for people vulnerable to exploitation, particularly survivors of human trafficking and modern slavery. This purpose is embedded into how the business operates, from hiring and training through to long-term employment pathways.
The brand owns and operates its production facilities in Cambodia. This allows for direct oversight of working conditions, wages and day-to-day operations. It also invests in training and support for its team, with a strong focus on creating stable, long-term employment. Outland Denim traces most of its supply chain and publishes a supplier list on its website. This includes Tier 1 and parts of Tier 2, giving visibility into where products are made and who is involved at different stages.
Across its supply chain, the brand outlines a clear ethical framework. Its Code of Conduct aligns with the ILO Four Fundamental Freedoms, covering areas such as fair wages, safe working conditions and no forced or child labour. It states that it regularly visits its suppliers and works to improve conditions over time. There is also a focus on worker wellbeing, including access to healthcare and support services for women in its supply chain.
Outland Denim is a certified B Corp. and is also rated “Great” by Good On You. This reflects its performance across environmental factors. The brand shares detailed information on its website about materials, production processes and impact. However, its most recent publicly available impact report appears to be from 2022, which is outdated given how quickly sustainability practices evolve.
A key part of its environmental approach is lower impact materials. Outland Denim says it prioritises natural materials. Its core material is GOTS certified organic cotton, which avoids synthetic pesticides and fertilisers and uses significantly less water than conventional cotton. Its raw materials pages also list fibres such as recycled cotton, Lyocell by Lenzing TENCEL, and Better Cotton.
The brand also outlines practical steps to reduce waste and impact through production. Good On You notes that it recycles all textile offcuts, uses renewable energy in its supply chain, and offers recyclable packaging. Outland Denim’s supply chain pages also show some effort to choose lower impact trims and packaging, including biodegradable transit bags, compostable and recyclable printed materials, and suppliers with wastewater recovery or recycling systems.
Outland Denim states that all new products, including its women’s range, are vegan friendly. The brand is still in the process of phasing out leather patches from some core men’s styles, replacing them with Jacron, a paper-based alternative.
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