Contemporary clothing featuring First Nations artworks
Magpie Goose places strong emphasis on social impact and cultural respect. The brand works in partnership with Aboriginal and Torres Strait Islander artists, licensing their artworks and ensuring artists are paid and credited for their designs. This model supports artists and communities while helping share First Nations culture and stories through fashion.
The business also operates as a social enterprise and is now 100% Aboriginal owned and led. Beyond artist collaborations, the brand focuses on creating employment opportunities and community partnerships. Magpie Goose has worked with refugee employment programs and social enterprises, helping support skills development and job opportunities in the local community.
Many garments are made in Australia through Ethical Clothing Australia accredited manufacturers, which verifies that workers across the local supply chain are paid fairly and work in safe conditions. These partnerships allow the brand to maintain greater transparency and oversight of working conditions compared with offshore manufacturing.
Magpie Goose focuses on reducing environmental impact through natural fibres, local production and waste reduction. Garments are made in Australia and use 100% natural fibres, including cotton, linen and Tencel. These materials are chosen to avoid synthetic fabrics and create garments that can break down more naturally at the end of their life. Many textiles are also hand screen-printed with water-based inks.
Production is kept intentionally small. The brand positions itself as an alternative to fast fashion, creating limited collections designed to be worn for many years. Fabric offcuts from production are reused rather than discarded. Some are turned into “no-waste” accessories, while others are repurposed through partnerships with social enterprises that transform textile scraps into new products. Packaging is also considered, with orders shipped using recyclable materials where possible.
Good On You rates Magpie Goose “Good” overall, with an environment score of 3/5. The rating highlights the use of lower-impact materials and waste reduction efforts, but notes there is no clear evidence of actions to reduce hazardous chemicals or greenhouse gas emissions across the supply chain. The brand has also received industry recognition, including Gold for Best Sustainable Womenswear at the 2024 Clean + Conscious Awards.
The brand does not appear to use animal-derived materials in its clothing, although it does not make any formal claims of being vegan.
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