VIV THE LABEL

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Elegant pieces made for women 5’4 and under

Natural Fibres

Viv The Label is an Australian independent fashion brand creating clothing specifically for women 5’4 and under. Collections are designed around proportion from the outset, rather than simply shortening standard patterns. Pieces are cut to sit correctly at the waist, hip and hem without the need for alterations. The aesthetic leans refined and minimalist, with a neutral colour palette and tailored silhouettes suited to work and everyday wear. Garments are produced in small batches, with much of the range made in Melbourne, while knitwear is designed in France and manufactured in China.

Melbourne, VIC

Sizes 6 – 14

Est. 2023

$$$

Manufactured in: Melbourne, Australia; China (knitwear)

Meet the Founder(s)

Natasha Grunberg started Viv The Label from her own experience as a petite woman who found that standard clothing proportions did not fit well. She set out to create high quality, well fitting pieces designed to sit correctly without the need for extensive alterations. The goal was to design timeless wardrobe staples that move beyond trends and help ‘short’ women feel confident in their fit.

Brand Values

People

Viv The Label produces much of its core range in Melbourne, Australia, meaning those garments are made under Australian labour laws and workplace standards. Knitwear is designed in France and manufactured in China. The brand does not publicly list factory names, audit frameworks or living wage verification.

There is limited public information regarding labour conditions for the knitwear production in China, and no third party social certifications are listed. Shoppers prioritising verified ethical manufacturing may prefer to focus on the Australian made pieces until further supply chain detail is disclosed.

Environment

Viv The Label states it favours quality and sustainability over quantity, producing garments in small runs to reduce waste rather than mass producing large volumes.

Much of its range uses natural fibres such as cotton, linen, silk and merino wool, which are generally considered lower impact and long-lasting compared with many synthetic alternatives. However, there is limited public detail on where fibres are sourced or how the brand manages textile waste during production. No formal environmental certifications (such as GOTS, GRS or similar) are listed on the brand’s website or in public sustainability reporting.

Overall, any sustainability measures are focused on ‘slow-fashion’ principles. Prioritising quality, timelessness and small batches.

Animals

Viv The Label uses several animal derived materials in its collections, including merino wool and silk, particularly in its knitwear range. There is no public information indicating that these fibres are certified under animal welfare standards such as Responsible Wool Standard (RWS) or similar schemes.

The brand does not use leather or fur in its core range.

Is This Brand Right For You?

Perfect For You If...

You are 163 cm and under
You prefer tailored, elegant pieces in a neutral colour palette
You value smaller batch production and (mostly) natural fibre fabrics
You want Australian made (main clothing line. Not including knitwear)
You want free delivery and returns.

Might Not Be Right If...

You are taller than 163cm and/or looking for sizing above AU 14
You prioritise material sourcing transparency
You want independently verified ethical standards and commitment to living wage across all production. Especially in their knitwear that is manufactured in China.